There is a revolution underway in the retail industry and it's happening in cyberspace. Online retailers are experiencing exponential growth year­on-year by leveraging the unique characteristics of a digital marketplace to offer consumers an enhanced buying experience. 

The rise of the 'digital marketplace' has reached a point where online retail giants like Amazon are amongst the largest companies by market value in the world. These online retail portals host affiliated retailers who use the portal to extend their market reach. 

takealot.com is a well-known online retailer with a rapidly expanding auto spares and accessories division. According to Alexander Slabbert of takealot.com Marketplace: "Online retail is not restricted to geographic regions and our service appeals to customers throughout South Africa. We ship daily and reliably nationwide with free delivery on purchases over R450 and hassle-free returns should customers not be happy with the product delivered." 

For spares retailers, the takealot.com Marketplace provides a secure, technologically mature platform (with over 200 000 active monthly shoppers) to boost their market presence. A good example is StartMyCar.co.za, an online auto spares and accessories retailer using takealot.com Marketplace to great effect.

"StartMyCar.co.za is performing exceptionally well on takealot.com, offering more than 5 000 accessories and parts products that are professionally catalogued with part numbers and photographs for accurate parts selection from its OE-quality parts ranges like DOE and BETA. 

"Customers looking for a competitively-priced product or possibly a niche or specialised brand that cannot be found in a conventional auto store are getting what they want, thanks to the partnership we've created with StartMyCar.co.za," concludes Slabbert.

Written by: Paul Collings, aBr Buzz Automotive Business Review.

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