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After a year that unfolded unlike anybody's predictions, the retail industry and its analysts are trying to game out what 2021 could look like as COVID-19 continues to surge, vaccines against the disease roll out and anxious consumers pine for life after lockdown.
Vaccines that inoculate against the coronavirus could shift many of the trends that 2020 brought, while some changes are likely to remain in place and accelerate as the world tries to build a ‘new normal.’
Categories that downshifted during the pandemic could see strong demand this year, including apparel, beauty and footwear, according to US Group NPD. At the same time, the areas that gained traction in 2020, such as home goods and other categories that helped make stay-at-home life better, could lose some steam in 2021.
However, some new shopping habits are likely to remain in place as digital acceleration remains a priority for retail executives going into 2021, making it chief among all topics.
With the pandemic taking the volume of digital interactions to unprecedented levels, most retailers expect a continued increase in demand for digital engagements through 2021, making the safety and convenience of shopping online the focal point for consumers, the recovery of many retailers and a ‘must have’ shopping channel for new businesses.
But one thing you can be certain of in 2021 as we continue to recover and rebuild, is that we at Start My Car are here for you.
So, swing on over to our website and start shopping for all your automotive must have’s, starting with a few of this week’s best sellers.
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