SA's Best Selling Vehicle For A Decade
It has been a remarkable run: Over more than a decade, month after month, the Volkswagen Polo Vivo has been South Africa's top-selling passenger car.
Sergio Davids, editor of Wheels 24 says that throughout that 10-year period, there has been only one or two months (such as January 2019), when it wasn't the best-seller in the country. It’s only surpassed by SA’s best-selling vehicle overall, the Toyota Hilux.
According to the latest numbers from the National Association of Automobile Manufacturers of South Africa (Naamsa), more than 2,570 Volkswagen Polo Vivo cars were sold in June - compared to its competitor Polo sibling (the premium Polo) which sold 1,887 units, followed by the Toyota Fortuner (1,410 units) and Renault Kwid (1,056 units). Back in 2009, Volkswagen took a decision to evolve its Polo into a more premium product essentially replacing the iconic City Golf At the time the move raised many eyebrows. But 10 years down the line, the decision has paid off with the current generation being a phenomenal success.
“The sixth-generation Polo benefits from a more premium design compared to its predecessor and is priced aggressively hence its dominance within the passenger car market,” said Davids.
Nowadays there are very few cars in the market that can match its design, cheaper price and similar long-lived local heritage, he believes.
“The Polo is great at it what it’s built for – a family-orientated, premium offering with loads of practical and advanced features usually seen in a more premium vehicle,” said Davids.