The number of turbocharged cars and light commercial vehicles moving out-of-warranty grows year-on-year and, with turbo-driven petrol and diesel engines being almost ubiquitous now, this amounts to a huge potential market for turbo repairs and replacements.
For most motorists, the turbocharger remains a mystery, both how it works and how it should be maintained. To save themselves a lot of time and money, motorists need to be educated on turbocharger health, what warning signs signal a damaged turbo, and who to call when their turbo fails.
As an automotive aftermarket professional, this is where you can help. By informing your market of your turbo solutions, you can assist motorists in getting their turbochargers replaced or repaired at a fraction of the price they would pay at an OEM dealership workshop.
#1: Educate your customers. A turbocharger is a high-performance instrument with extremely fine tolerances and a set of turbines spinning at over 22 000rpm. Turbos need clean air, clean fuel and clean oil to stay healthy. The integrity of the pipes, seals and gaskets feeding the air and oil lines to the turbo must be 100% to avoid turbo damage from foreign objects, contamination and overheating.
#2: Look for warning signs. Excessive smoke, loss of power and a loud whining noise suggest a troubled turbo. A ‘check engine’ light on the cars computer display could well be a sign of a faulty turbo.
#3: Provide the solution. StartMyCar.co.za has an extensive range of DOE turbochargers for most late-model cars, bakkies and vans. DOE turbochargers are manufactured to the highest OEM specifications and are exactly the same as the original turbo, except they cost a whole lot less.
#4: Offer peace-of-mind. DOE turbos are backed by an unconditional one-year warranty with free replacement if the turbo fails within 30 days. The car should be serviced regularly according to the manufacturer’s specifications to ensure optimum turbo performance and longevity.
#5: Buy a pro package. Every DOE turbocharger comes equipped with an installation kit including gaskets, studs, oil and an instruction booklet so your workshop will have all the necessary info and parts to do a quality job. The cause of failure of the original turbo however, must be rectified before fitting a replacement DOE turbo to prevent ongoing turbo damage.
Bottom line: Visit www.startmycar.co.za or call 0800 233 762 for more info on the DOE range of turbos and let your customers know you have an affordable solution to their turbo problems.